Asta Founder Announces Imminent Rebranding for Sony-Asta Joint Venture

IconCryptoNewsTerminal Staff04 Jul, 2024

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Asta Founder Announces Imminent Rebranding for Sony-Asta Joint Venture

Sota Watanabe, the founder of the Japanese public blockchain project Astar (ASTR), recently announced via Twitter that the rebranding of Startale Labs, a spin-off Web3 company formed by Sony and the Astar Foundation, will be revealed within the next one to two weeks. Startale Labs was established in April 2022 with the goal of developing blockchain-based games and other Web3 applications. The upcoming rebranding is widely anticipated to provide fresh insights into the joint venture's strategic direction and future plans. This rebranding is eagerly awaited by the blockchain community, and it is expected to shed light on the Sony-Asta joint venture's positioning in the Web3 landscape.