Dave Portnoy Reveals Payment in Bitcoin From Kraken for Barstool Sponsorship
CryptoNewsTerminal Staff18 Jul, 2024
Dave Portnoy Reveals Payment in Bitcoin From Kraken for Barstool Sponsorship
Barstool Sports' founder Dave Portnoy has disclosed that his company's sponsorship deal with leading cryptocurrency exchange Kraken included payments in Bitcoin (BTC). This revelation comes amidst Portnoy's growing involvement in the cryptocurrency market, which he showcases through his popular "Davey Day Trader" livestreams. According to CoinDesk, Portnoy declined to specify the exact amount of Bitcoin received as part of the sponsorship agreement. However, the partnership between Barstool Sports and Kraken has been ongoing since February, with Kraken sponsoring Portnoy's livestreams. Portnoy's latest revelation highlights the increasing adoption of Bitcoin as a form of payment and sponsorship compensation. It also underscores the growing influence of celebrities and influencers in promoting and shaping the perception of cryptocurrencies like Bitcoin.
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